LEGO had a near death experience a few years back when it followed all the best advice of the time and let loose the dogs of creation on the company Things got out of hand, and the company nearly went under Then, around 2005, the company got smart and systematic about innovation creativity with rules That s worked brilliantly, and LEGO is now at the top of the global toy heap The story of how the company did it is fascinating and may just keep you from making the same mistake.
The book is an elaborate case study of the journey of innovation in one of the most loved brands of the world LEGO The narrative style stems out of extensive research and brings out some valuable insights about how innovation can be captured to develop a business strategy It narrates at good length how core values of an organization can be concocted with demands of changing times to develop flourishing business acumen.
The core message can be explained with an analogy of Innovation is like a good short pitched delivery on a bouncy pitch in the game of cricket It can provide you excellent steam to propel the business, but if not checked and well directed, can lead to wavering endeavors adding up to disappointing results.
The issue with the n Disclaimer 1 I thought this would be a biography of the LEGO company and toy It isn t.
Disclaimer 2 Due to disclaimer 1 I only read half the book.
There are some interesting historical tidbits scattered throughout the book but it clearly lives up to its classification as a business economics book Even after I discovered that, though, I attempted to persevere to glean insights into my own innovation at work Alas, the book iscentered around managers creating a plan to encourage innovation rather than helping the workers beinnovative There isdiscussion about value chains and other business terminology buzzwords than the actual design of LEGO products.
I hate giving a book a bad rating, especially when it turns out to be something I didn t expect and want But the fact is the book disappointed me.
I am a huge Lego fan and I was excited to get to read about the company and its recent troubles and turn around This book is well done and Robertson had excellent access inside Lego The business lessons and conclusions drawn in the book seem facile and aren t nearly as interesting as the anecdotes, stories, and business history shared by Robertson A worthwhile read just to find outabout the company behind the brick.
Ù Steen voor steen Ä Interesting case study on how LEGO averted disaster in the 2000 s some of it its own making by innovating within the brick Bit repetetive at times, and some interesting avenues are not followed up how does the click friction work on putting bricks together.
P3 there are now 80 LEGO bricks for every man, woman and child on earthIn 2004, there were 14,200 distinct types of LEGO unitsP116 forced to innovate inside the box CEO Knudstorp Innovation flourishes when the space available for it is limited Less isP268 T shaped people vertical leg of T represents expertise in one particular area, while the horizontal bar signals a breadth of knowledge across multiple disciplines Knudstrop used to work at McKinsey, where they use T shape, just like at IDEO
interesting case study of Lego from 1999 2009 around 1999 seems the Christiansen family wasn t particularly diligent in their oversight of Lego, and the empire was grown rapidly in spite of no profits in the new businesses.
they worked it out, and there are some interesting lessons along the way.
that said, the author makes way too much of Lego and doesn t considered similar situations at other companies where the opposite path actually led to success or his advised path led to failure.
typically writing of a book where the race goes to the swift and the battle to the strong of course, it s not that easy, and that s why strategy, experience and luck are criticalif you like counterfactual business books that make people feel good like the typ The book was ok The history of Lego innovations was interesting but the format was a bit redundant As a marketing tool to get adults into Legos, I think the book is a success theI read theI wanted to buy Legos and eventually spent 30 on a starter kit However, the book left a bit of a bad taste in my mouth since it became very clear that Lego s focus is 90% on the male consumer and most case studies highlighted men at Lego Both internally and externally it seems like Lego views women as a secondary other which was disappointing.
Received my copy through a GoodReads giveaway.
This is a very insider look at the Lego company It does give an overview of the history of the Lego company, but its main focus is on the economic slump and recovery that Lego faced in the early 2000s This is not a how to guide either, but a very thorough look at how the company came back from the brink I think the overall idea of staying true to your original brand and intentions is good advice no matter the organization.
To be very clear, this is first and foremost a business book, essentially a very long and in depth case study But for a LEGO fan, it s also a veritable goldmine of information and insight into how the company works Robertson starts at the very beginning and covers the whole history of the company, focusing on the business aspect but giving some surprising details about the toys themselves A lot of attention is paid to the late 1990s and early 2000s, when the company attempted to innovate to in Brick By Brick Takes You Inside The LEGO You Ve Never Seen By Following The Teams That Are Inventing Some Of The World S Best Loved Toys, It Spotlights The Company S Disciplined Approach To Harnessing Creativity And Recounts One Of The Most Remarkable Business Transformations In Recent Memory Brick By Brick Reveals How LEGO Failed To Keep Pace With The Revolutionary Changes In Kids Lives And Began Sliding Into Irrelevance When The Company S Leaders Implemented Some Of The Business World S Most Trailer ä Steen voor steen PDF by Á David C.
Robertson Widely Espoused Prescriptions For Boosting Innovation, They Ironically Pushed The Iconic Toymaker To The Brink Of Bankruptcy The Company S Near Collapse Shows That What Works In Theory Can Fail Spectacularly In The Brutally Competitive Global Economy It Took A New LEGO Management Team Faced With The Growing Rage For Electronic Toys, Few Barriers To Entry, And Ultra Demanding Consumers Ten Year Old Boys To Reinvent The Innovation Rule Book And Transform LEGO Into One Of The World S Most Profitable, Fastest Growing Companies Along The Way, Brick By Brick Reveals How LEGO Became Truly Customer Driven By Co Creating With Kids As Well As Its Passionate Adult Fans Looked Beyond Products And Learned To Leverage A Full Spectrum Approach To Innovation Opened Its Innovation Process By Using Both The Wisdom Of Crowds And The Expertise Of Elite Cliques Discovered Uncontested, Blue Ocean Markets, Even As It Thrived In Brutally Competitive Red Oceans Gave Its World Class Design Teams Enough Space To Create And Direction To Deliver Built A Culture Where Profitable Innovation Flourishes Sometimes Radical Yet Always Applicable, Brick By Brick Abounds With Real World Lessons For Unleashing Breakthrough Innovation In Your Organization, Just Like LEGO Whether You Re A Senior Executive Looking To Make Your Company Grow, An Entrepreneur Building A Startup From Scratch, Or A Fan Who Wants To Instill Some Of That LEGO Magic In Your Career, You Ll Learn How To Build Your Own Innovation Advantage, Brick By Brick